Tipping Point combats systemic poverty in the San Francisco Bay Area. They wanted a year-end digital report that would showcase progress and call attention to poverty data.
My Role: UX and visual design
I worked with a copywriter and strategist to design the structural and visual progression of the report. The challenge was to marry data, text, and visuals into a cohesive storytelling product.
Once the report was mocked up in high fidelity, I worked with the developers to define all of the page positions that would queue scripts and transitions.